Member management system

Refers to members effectively manage IT systems. Through a membership management system, all members of the company will be able to record customer information, intention to understand user interests, consumer characteristics, needs, etc; according to the customer"s needs, to provide quality personalized service member management system is also able to provide enterprise product development, business development and reliable market research data, is indispensable for business a powerful tool. Membership management is a corporate member information, consumption, storage, promotions and incentives, integration through information management, to merchants and customers kept good contacts, so that customers of repeat visits, increase customer loyalty, achieve growth objectives.

Overview

Personalized service member management system is also able to provide enterprise product development, business development and reliable market research data, is indispensable for business a powerful tool. Member management system is the first phase of implementation to Member information, transaction management, and can issue a membership card, membership level, returns score. Member management systems of today"s widely used is generally the first stage, more typical of repeat customers for PC. With the advent of Internet technology, the new generation of member management system is not only capable of managing and trading, and began to more accurately classify members, according to the classification of different members on specific marketing and caring, really increase Member loyalty, create value for enterprises.

Member management功能

Includes member information input, modification, balance inquiries, membership loss, members of management _ member information input card, Member ratings and so on.

Members of management is the practice of affiliate marketing, including corporate members Bank establishment, member data analysis and data mining, classification and real-time updates, integration issue and Exchange, members exchange and sharing between Member companies.

Precision marketing

According to the information, consumer behavior, habits, etc free screening member groups, distinguish between premium memberships, per customer transaction enhance Member, Member of the rising frequency of consumption, poor, and so on, and develop accurate promotions. Through the analysis of filtering out after the Member groups, you can easily develop accurate promotions and activities, combined with clear after the event analysis report

Integral marketing

Integral distribution flexibility, support different levels of members different rewards, members spend more, system automatically calculate the rewards by spending and payment cards. Integral usage varied support points inward, redeem, redeem electronic gift coupons, integral viscosity role into full play, prompting members of repeat visits.

Member of stored value

Stored-value discount rules arbitrarily set, support for stored-value rewards stored value payment, points or electronic coupons, when members stored value, the system automatically calculate the rewards are distributed to the stored value card.

Electronic coupons

Membership can be stored within the electronic coupons, coupon for Member consumption system automatically identifies the type, nominal value, validity periods and other restrictions on use. Advantages compared to the traditional paper coupon:-> card to carry, not lost, damaged; accurate-> customization based on customer spending power and giving all kinds of electronic vouchers of precision marketing best practice platforms; efficiency-> simple operation, fast marketing efficiency, and real-time tracking of the marketing process.

Data analysis

Comprehensive statistics of the members added, dealings, credits, deposits and electronic issuance of coupon usage, and so on.

Member care

According to different festivals, the system can automatically send out the most sincere best wishes to the Member.

System monitoring

Can be set up in a certain time period, transaction amount, transaction frequency higher trading activity to the exception, set the system to automatically monitor, when such a transaction occurs, the system will automatically send a SMS notification and announcement system, to ensure that no risk.

Event notification--showing the latest developments. A store there is a suspicious transaction, when the system was upgraded, upgrade content what is the content, real time feedback systems.

Business report--through mobile phone messages and other users with easy to understand business conditions.

Member management system can provide many benefits to enterprises

1, the establishment of long-term and stable consumer market

2 persons, cultivate a large number of brand loyalty

3, strengthen interaction with the members, improving product

4, enhance the ability to develop new products and services

5 first-hand information, market consumption

6, maintenance, new customers and retain repeat business

Contents include:

1, membership: according to the planning needs of the enterprise market, development of membership policies, under these policies, customers get automatic or manual access to membership.

2, qualified membership management: manual increase/users, modify membership information, cancel/resume membership, freeze/thaw your membership, upgrade/downgrade.

3 Member rewards and privileges: Member of every time the question of the implementation of the programme, it is important to define, membership, membership rewards, discounts and penalties during.

4 Member analysis and to keep: through the online member consumption/sales history data analyses, members proposed programme of cross-selling, customer retention and access to reference, belonging to the customer relationship management analysis and decision support capabilities.

5, n-ary product consumption n: by integrating, business rewards members, Member benefits and improve the quality of service, to retain old customers and prevent draining of members and integral suction stimulates members repeated consumption. Points balance, points used when cash is used to buy goods. Birthday score: birthday consumer incentives (n-fold integrals or bonus points)

Membership management system integrated has merchant management, and member management, and membership management, and Member points management, and membership account management, and financial liquidation, and Member business marketing, function Yu one, merchant can through independent development of reader, and handheld wireless Member machine, and RF reader, and barcode scan device, variety Terminal form provides member a cartoon system service (membership, and Member storage value card, and Member points card, and discount card, and experience card,).